After suspending its business in Russia on March 8, following the invasion of Ukraine, which included ending the export of products, Starbucks announced on Monday that it has permanently withdrawn its branding. from this market.
The decision includes measures such as paying six months’ wages to 2,000 workers associated with Starbucks coffee shops. As the US company has already stated, Starbucks does not have its own stores in Russia, where it has been since 2007, leaving control and management of the 130-unit network to a local partner, Alshaya Group.
In the statement, nothing was mentioned about the negative impact of the departure of the brand, from which she said she was donating money proceeds paid by its partner in Russia for humanitarian aid to Ukraine.
last weekMcDonald’s announced that it would sell the company in Russia to a local investor, but that it would have to remove all references to the American brand from stores.
As reported by PÚBLICO, McDonald’s had 850 restaurants in the country, arriving in 1990, and providing employment to nearly 60,000 people. The same thing happened with Renault, which announced the divestment Of the 68% it was owned by the Russian AvtoVAZWith the option to buy back.
According to a survey conducted by the Yale Leadership Institute at American University, nearly a thousand companies have already announced some type of measure that bypasses applicable penalties. There are also many other companies that continue their business in Russia, as is the case, according to grouped list Led by Jeffrey Sonnenfeld, of Leroy Merlin, Auchan, Benetton, Calzedonia, Emirates, Qatar Airways, Etiad, Giorgio Armani, Hard Rock Cafe and La Redout.
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