Eduardo Madeira stars in BAR Ogilvy’s campaign for Auchan, produced by Show Off and which debuts Monday on outdoor, TV, and radio.

“Humour is the element that unites the entire campaign,” says Miguel Ralha, CEO of BAR Ogilvy, noting that “Auchan already has a long tradition when it comes to communicating using humor. Humor facilitates communication and makes communication easier. More engaging. Staying on top. mind longer.”

To reinforce the playful tone, “Eduardo Madeira was the protagonist chosen to give life to several characters who, in the campaign” Everything from A to Z, in auchan.pt “, highlighted the ease and convenience of online shopping and access to all variety From offers in the most diverse product categories in auchan.pt or in the application of this brand.

For Miguel Ralha, CEO of BAR Ogilvy, “The concept of the campaign is based on the reality we live in today which shows us that online shopping is here to stay. Whether it is convenience, time savings or greater ease of controlling expenses, the truth is that the Portuguese They don’t do without submitting their applications digitally anymore. Preferably everything in one place, like at auchan.pt”.