Monday, July 6, 2026
HomeTechApple Vision Pro is now available for pre-order; See how much...

Apple Vision Pro is now available for pre-order; See how much it costs

Published on

Pre-sale of the Apple Vision Pro headset began on Friday morning (19), and buyers can now reserve the virtual reality headset on the company's US website.

Price and availability

  • For now, the product will only be sold in the US market and is only available in English.
  • At physical Apple Stores in the US, sales and deliveries begin on February 2.
  • The price of the Apple Vision Pro starts at $3,499 for the 256GB version (more than R$17,000 in direct conversion and no fees).
  • The 512GB medium costs US$3,699 (more than R$18,000).
  • The top 1TB model will retail for $3,899 (up from R$19,000 at the current price).
See Apple Pro
Also, anyone who wears glasses will not be able to buy the product directly from Brazil. Only a certified physician practicing in the United States can prescribe special lenses manufactured by Zeiss. (Image: Disclosure/Apple)

Read more:

In the first half of the year, Canada, China and the United Kingdom should also start officially selling Apple headphones. Some features may be blocked outside the US (we'll know which ones once the product launches in more markets).

Apple Vision Pro in Brazil

Anyone interested in purchasing the Apple Vision Pro in Brazil can now choose to redirect their purchase. Thus, a third-party company with an address in the USA purchases the product and sends it here (remember that this does not exempt the product from paying taxes).

According to newspaper sources the worldThe product can arrive in Brazil at a cost of more than R$34,000. It has not been confirmed if (or when) the Apple headphone will be sold here.

More than 150 3D movies

Apple Vision Pro buyers will be able to watch 3D content. Among the titles are some recent releases, such as Avatar: Water Road, Sand dunes, Spider-Man Into the Spider-Verse And super Mario Bros – The Moviein addition to content that already supports “Apple Immersive,” a more immersive 180-degree 8K video format.

One limitation, at least for now, is the lack of popular apps. The list includes names like YouTube, Netflix, and Spotify, for example. Meta, which is also in the VR headset segment, also doesn't have convenient apps for the Apple Vision Pro.

Latest articles

Microsoft Reportedly Preparing New Round of Layoffs Affecting Less Than 2.5% of Workforce

Microsoft is reportedly planning another round of job cuts as major technology companies continue...

Meta Introduces Usage Limits for AI Features on Smart Glasses

Meta is placing new restrictions on some of the artificial intelligence features available through...

Samsung Teases Wider Foldable Smartphone Ahead of Next Galaxy Unpacked Event

Samsung is offering an early glimpse at what could be a significant design change...

Inside the CBS News Clash Over Bari Weiss, David Ellison, and the Future of 60 Minutes

A growing internal battle at CBS News has erupted into one of the most...

More like this

Microsoft Reportedly Preparing New Round of Layoffs Affecting Less Than 2.5% of Workforce

Microsoft is reportedly planning another round of job cuts as major technology companies continue...

Meta Introduces Usage Limits for AI Features on Smart Glasses

Meta is placing new restrictions on some of the artificial intelligence features available through...

Samsung Teases Wider Foldable Smartphone Ahead of Next Galaxy Unpacked Event

Samsung is offering an early glimpse at what could be a significant design change...