In the last three months of 2023 the Apple now leads the global smartphone marketSurpassing Samsung sales. In the first quarter of 2024, the South Korean company regained its leadership and again became the company with the largest volume of equipment sent to stores. Data collected by IDC It reveals that it was shipped by the manufacturers between January and March 289.4 million units of mobile equipment, up 7.8% than it was in the same period of the previous year.

to applethe final accounts for the quarter means a Sales fell almost 10% to 50.1 million units. For Samsung, sales volume was also slightly lower. Both manufacturers have lost market share to competition, although IDC believes leadership in the high-end segment, the most valuable in the market, will remain contested between the two companies.

“While IDC expects these two companies to maintain their dominance at the top end of the market,… Huawei's return to ChinaAnd also Notable gains from Xiaomi, Transsion, OPPO/OnePlus and vivolikely to cause both OEMs are looking for areas to expand and diversify“, Ryan Reith, vice president of global mobility and consumer device trackers at IDC, highlighted in the note releasing the numbers.

In the top five positions in global markets, The company that benefited most from the loss of share of the two largest manufacturers was Transsion, which entered directly into fourth place in the ranking, right after Xiaomi, which also managed to improve its market share to 33.8% in this period. Hey The top five is closed with another Chinese brand, namely Oppowhich lost its position to the competition in the first three months of the year.

IDC also confirms that it continues to verify A The trend is towards consumer preference for more expensive equipmentBecause the exchange periods are now longer and more people prefer to make this investment. Changes in the top five should also continue, as new players adjust their strategies to conquer the market.