Action, the discount store for non-food products, will open its first store in the Braga area, specifically in Vizela, at Retail Park Vizela. This is Action's fifth store in Portugal, three months after the chain arrived in Portugal, on February 29.

The brand covers 6,000 products, in 14 categories (namely toys, household products, gardening, DIY and food). Action offers 1,500 products costing less than €1. The average price of all products is less than 2 euros.

“We are very happy to open our first store in the Braga region and our fifth store in Portugal. This is an important step in our expansion project. “We guarantee that we will continue to strengthen our presence on Portuguese soil as more and more Portuguese want to enjoy the unique experience that Action offers,” he says. Bart Raemaekers, Action Regional Director “We are very pleased with the warm welcome we have received from the Portuguese, which reinforces the commitment of our team.”

With more than 2,500 stores in Europe, Action employs more than 69,000 staff. With the opening of this new store, Action creates a total of 19 new job opportunities in Vizela.