In September, Amazon will raise the price of Paid service Prime series and movies in the European market. The information was provided on Monday by the North American tech giant, which notes the “increase in inflation and operating costs ”, in addition to expanding the catalog. In some European countries the increase reaches 43%.
In Portugal, according to the observerThe monthly subscription rises from €3.99 to €4.99 (an increase of 25%) while the annual subscription rises from €36 to €49.90 – in this case the increase is around 39%. The Spanish market will be subject to the same increases. In Germany, Amazon’s second largest market after the US, an annual Prime subscription costs €89.90 (an increase of 30%).
PUBLIC has attempted to contact the company for more information, but had not received any response as of the time this article was published.
Changes take effect on September 15th. Despite the increase, Amazon’s subscription service remains significantly cheaper than Netflix, which asks for 7.99 euros per month for a standard account that can only be used by one device – an Amazon Prime account can be used by three simultaneously.
Prime pricing update comes days before Amazon shares its latest financial results for the second quarter of 2022. In April, the US company posted its first quarterly loss in seven years due to rising gas costs and lower service usage. after the epidemic. The company’s shares rose between 2020 and 2021 due to the increase in the number of people using the e-commerce giant.
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