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Android and iOS users spent $65 billion on their stores in the first half of 2021

Today’s app stores are an appetizing marketplace for the brands you own. It is no coincidence that there is an interest on the part of many entities in understanding and even investigating how these platforms make money. In a recent report released by Sensor Tower, it was stated that iOS users invested 22.1% more in purchasing apps from the App Store during the first half of 2021, compared to the same period in 2020. In the case of Android and from the Play Store, the growth was even greater, around 30% %.

Together, the two operating systems generated $65 billion in sales on the Apple App Store and Google Play Store during the first half of 2021.

The Apple App Store sells almost twice as much as the Google Play Store

a Report It shows growth in the first six months of the year which may mean that the smartphone markets are becoming more active than they were in the six months of last year affected by the pandemic. The App Store sold over 22.1% and the Play Store went even further and grew by 30%. However, there is a fundamental difference.

iOS user spending — that is, apps purchased from the App Store for iPhone and iPad — totaled $41.5 billion in the first half of 2021. In contrast, Android app sales were “only” $23.4 billion over the same time period.

This means that Apple's App Store, app purchases, games, and software subscriptions is almost twice the size of the Google Play Store. In addition to this market reference, it is no less important to know that 65 billion dollars In sales, these stores set a new record.

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In the first six months of this year, compared to the corresponding period, There is a growth of 24%. These values ​​are of particular interest in regulators and other entities, as we were watching.

TikTok is the king of the App Store

TikTok is everywhere, we even saw it sponsoring the European Championship 2020. However, TikTok has become the king of app revenue and is now number one on the platform. This total was raised through revenue from other winners such as YouTube, Tinder, Piccoma, and Disney+.

It is estimated that Consumers Spent Over $920 Million on TikTok During the first half of the year, an increase of 74% over the same period last year.

YouTube maintained its position as the second most profitable non-gaming app, with an investment estimated by consumers at $564.7 million. Tinder is ranked third with an estimated revenue of $520.3 million. In the same period, the app with the most sales was Google One.

Following the surge in investment in apps seen last year, driven by the impact of COVID-19 on consumer behavior, app facility growth was minimal in the first half of 2021.

There is an estimate 72.5 billion downloads worldwide from both stores In the first half of this year. In percentage terms, there is an increase of 1.7% from 71.3 billion over the period last year.