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We already know that Apple intends to soon announce a series of new features for its products based on generative AI, and the company's main focus will be improving Siri in this sense, and the news is scheduled to be announced at the Worldwide Developers Conference, the traditional WWDC.

This year, the event will be on the Apple Park campus in Cupertino, California, and is scheduled to begin on June 10 and end on June 14.

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As you reported New York timesAdvances in generative AI in recent years, especially the boom in the popularity of ChatGPT, OpenAI's chatbot, created an urgent need for Apple executives to announce improvements, as they realized that their competitors were leaving Siri obsolete.

Not to be left behind, Apple sees the Large Language Model (LLM) principles behind its OpenAI chatbot as a way to further bring Siri up to date with the demands of today's AI assistants, and an AI-powered version of Siri should arrive soon.

Information from difference They also reveal that Apple's vice presidents, Craig Federighi and John Giannandrea, tested ChatGPT for weeks, and after using the OpenAI tool for some time, they concluded that Siri was outdated and needed to be changed.

Apple will join forces to enter the field of generative AI once and for all

• The iPhone creator sees generative AI as a “once-in-a-decade” support area and that it is worth directing resources to this area.
• Recently, the company canceled its project to develop an electric car, which would have cost about 10 billion US dollars. The project was canceled earlier this year.
• Apple has supposedly moved several engineers who were on the electric car project to work on generative artificial intelligence.