Apple TV removes shopping options on Android and Google TV

Apple recently updated its Apple TV apps for Android and Google TV, but users soon identified a major system change that would affect the way content was accessed.

According to the gate 9to5GoogleApple recently updated its Apple TV app on these two platforms with the goal of removing in-app purchases. That is, from now on, Android and Google TV users will not be able to purchase content directly through their systems.

Instead, the app now indicates that users need to access an Apple device, such as an iPhone, iPad, or other Apple devices, to make a purchase. Interestingly, the change only affects the app on the Google ecosystem, as the Apple TV app on Amazon still allows you to purchase content directly.

According to Jon Gruber of The Gate fiery daringThere may be a reason for this change. Apple was benefiting from an agreement with Google, where it would not pay the traditional fees that the Play Store charges for its apps.

However, this deal has recently come to an end, leaving Apple with no alternative but to remove payment options, and causing users to turn to systems under its control to make the purchase.

Since Google charges a 30% commission on all in-app purchases made on its platform, the company has chosen to keep all profits on its side, which is why purchases can now only be made across devices from the company.

It is important to note that only new content purchases have been removed from the apps. Users can still sign in to their Apple accounts and see the content they’ve purchased.