Ball – “Partners have always been central to our strategy” (Benfica)

Domingos Soares de Oliveira, Co-CEO of SAD do Benfica, was present this morning at the pre-launch of the Benfica Fan Token, which reaches supporters through Socios.com, an application that uses blockchain interaction technology and gives access to prizes.

“This is a very important partnership for us. The fact that the application was called Socios.com influenced the choice, because partners were the center of our strategy. This platform is for members, but also for fans. Since 2005 we have become increasingly connected to partners and this initiative will create a one-way relationship. Supporters can have power over club and SAD decisions. They can also access the benefits through the Benfica code », emphasized Soares de Oliveira via an introduction.

Alongside Soares de Oliveira was Marina Fagali, Director of Public Relations at Socios.com, who will be responsible for launching 500,000 Benfica Fan Tokens on the market. The launch is scheduled for the 24th at 12 noon. During the first 24 hours, each fan can purchase a maximum of 100 tokens, at a unit price of 1 euro per fan. After these 24 hours, access is free until they run out. “He has worked with many big clubs and now he will work with the biggest clubs in the world,” joked Suarez de Oliveira.

Marina Fagali explained that the token “is not a cryptocurrency, despite being part of the crypto economy.” So what is a Fan Token? These are digital utility goods that backers can use to access “various features on Socios.com, creating access to prizes and experiences.” “It provides a new way to experience Benfica,” confirmed the Socios.com leader.

In a celebration aimed primarily at social network users, influencers or traders, the incentives to acquire Benfica Fan Tokens ran through the message that whoever has the most fan tokens “will be closer to their team”. like? Having the right to vote on some decisions such as choosing the design of the shirt, the type of entertainment on the field, as well as access to experiences such as access to players, signed shirts, tickets or trips abroad with the team.

This is why Marina Feghali explains that “the purpose of those who buy fan tokens is not for financial gain, but to live unique and amazing experiences with the club they love the most”.