Beats is teaming up with EA SPORTS FC 24 and bringing exclusive headphones into the game

a Beats Today it announced a partnership with the recently released game EA Sports FC 24A “successor” to FIFA. To promote it, a commercial was released that included scenes from another Beats ad featuring the Manchester City striker Erling HaalandHe is a brand ambassador. The new video was made using the engine Frostbitefrom Electronic Arts.

In addition to showing the player using a pair of headphones Beats Studio ProThe ad mixes scenes with images of Haaland’s in-game character, including scoring a goal and even using the brand’s headphones. The idea is to show how the player can associate themselves with Beats even within the game.

As part of the partnership, anyone playing EA SPORTS FC 24 can even… November 1 He will get founder status. This will give access to exclusive in-game rewards, such as a permanent Erling Haaland item in Ultimate Team mode, as well as a digital Beats Studio Pro (in-game) with a player-inspired “Viking” theme.

With the Career Mode – which will be added to the game in December – it will also be possible to purchase virtual Beats headphones with salaries received in-game to earn character points and increase performance on the field – The Sims meets FIFA! The most interesting thing is that as players advance, they will be able to become Beats ambassadors, receiving more pay and other benefits.

If you choose Team Manager Career Mode, you can also customize your team’s player outfits using Beats Collections. The partnership with the headphone brand made the game more realistic, including negotiations and procedures with sponsors, an important aspect of football today.

Out of curiosity, this “Viking” version of Beats Studio Pro isn’t even sold in real life, so the only chance to “purchase” it will be through the game. This is the first time that Apple’s subsidiary has entered the world of gaming, allowing users to interact with the headset and the brand itself within the game.

I went to buy an NFT phone¹? 🎧💭

buying
Beats Studio Pro
in apple
Cash price: 2,699.10 Brazilian reals
Price in installments: R$ 2,999.00 in up to 12 installments
Colors: Sandstone, dark blue, deep brown or black

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via MacRumors