Bing launches two new AI features and becomes like Google

Microsoft has released an update to Bing Chat that will give more context to AI responses. The news includes Knowledge Cards 2.0, which should work like Google’s famous Knowledge Boards, as well as AI-generated “stories”.

Bing Knowledge Cards

Knowledge Cards 2.0 will appear on the right side of the Bing results page and will provide deeper insight into the topics searched for. The idea is to use GPT-4 to briefly answer a question or jump to a topic without having to go to the Bing Chat tab.

Unlike a competitor, which extracts data from websites, in Microsoft’s search engine, results will be generated by AI. This may mean some errors in the initial stage, but it will be improved according to users’ feedback about the usefulness of the information.

Stories and more

The unprecedented and interesting part will be the use of “stories” to accompany the text boxes. Bing will be able to display overlay images, videos, and text to add more context to the search engine.

Google already has a similar tool, but it only displays on mobile phones and links to websites – it depends on which page produces this format for Discovery. In the case of Bing, it is not clear if the desktop will also be considered, but there will be the advantage that the content is played automatically by AI.

Bing has also made some minor changes, such as making it easier to transcribe chat text from the Bing mobile app on iOS. According to the developers, the voice detection in the app (Android and iOS) has been improved so that messages are not sent before you finish speaking.

Increased daily chat session limit with Bing Chat from 15 to 20 shifts. Microsoft Bing Vice President of Growth and Distribution Team Michael Schechter confirmed via tweet that the company has also begun testing the chat limit of 200 replies per day.

When will Knowledge Cards 2.0 arrive?

In the initial phase, Knowledge Cards 2.0 will be offered in Portuguese, English, French, Japanese, German, Spanish, Russian, Dutch, Italian, Polish and Arabic. In the future, there are plans to expand into more languages ​​as technology advances.

The release should start starting this week, gradually, for Bing users. If your account has not yet been considered, the solution is to wait for effective implementation, which will not take long.

Landing on the feature shows that Microsoft is not only committed to developing the conversations part of Bing, but is providing a practical use for the intelligent chatbot. The goal in the medium term is to offer a solution equal to or even more complete than that of Google, whose AI solution – Bard – is still in the closed testing phase.

By the way, the creator of Windows has a lot to celebrate, after all it’s had a huge increase in daily users in the past couple of months. Nothing immediately threatens Google’s judgment, but it is a trend that needs to be analyzed by the competitor soon, otherwise it may be too late.