BMW ends up with dealerships in Europe – The Observer

During the Concorso d’Eleganza Villa d’Este event, on the beaches of Lago di Como where BMW was present, the brand revealed what it plans for the future in terms of models. But it went further, as Peter Nota, director of the BMW Group (which also includes Mini and Rolls-Royce) sales and marketing, provided some of the most important data.

In the case is the distribution model From the vehicles of the German group, which until today relied on dealers to set the price, administer discounts, customer service and sell the car of their choice, for which they will then guarantee assistance. According to the note, The group will choose direct distributionAnd the Similar to the decision announced by Mercedeswhich can be translated into fixed prices and sales Onlinecontrolled by the manufacturer, where dealers became agents and salespeople became car specialists, not sales-oriented, but serving customers, helping them and clarifying all the details about the models.

The way you buy a car will change drastically

Peter Nota did not specify exactly when the change would occur, and the Observer contacted BMW Portugal, from which he received similar information: “The matter is still being discussed and is being dealt with.” to remember that In addition to Mercedes, Audi and the rest of the Volkswagen Group and Stellants will also join the dealershipin 2022 or 2023, as appropriate.

The manufacturer has a series of responsibilities that have hitherto been costly to dealerships, such as placing orders at the factory, paying the car manufacturer for cars, and managing Stores and customer discounts. Franchisor, now turned agent, It is limited to handing over the car to the new owner, and the specialists explain Everything you need to know about your newly purchased car, for a Commission about 1/5 from the previous value.