BMW may adopt a direct sales model similar to that of Tesla

The way Tesla sells its cars is different from that approved by other manufacturers. Now, BMW has confirmed that it is considering adopting a similar direct selling model.

The German group will already negotiate with its network of agents.

The information was confirmed by the financial director of the German group, Nicholas Peter: BMW And MINI are considering implementing a direct selling model.  Although the company is already in negotiations with its dealer network, the process is still in the initial stage.
Tesla is a big fan of this method, so it didn't just stick with online sales.  In turn, it also has its own stores.  One manufacturer that is taking its lead is Rivian.  In the case of the German group, negotiations indicate that MINI could adopt this direct selling model from 2024, while BMW Two years later, in 2026.
We have already seen here that this direct selling model attracts manufacturers, so eventually they will all adopt it, or they will assume a mixed model.  That is, groups such as Stellantis and Volvo will be able to adopt the Tesla model in the coming years, while maintaining their dealer network, which will become a simple dealer.

This way of working should give manufacturers more control over the distribution and sales process, improve their margins, and at the same time, simplify the shopping experience for customers.
In addition to this switch to a direct selling model, BMW and MINI want to boost their online sales as well as expand their model offering. electrical.
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