The beer producer is now withdrawing from Russia. The sale is pending approval from the Russian authorities.
– Today the Carlsberg Group signed an agreement for the sale of the Russian business, the company writes in a press release.
The Danish beer producer, who also owns Norway’s Ringnes, writes that the withdrawal from the country has been complicated. It is said to have cost more than DKK 150 million in investments in brewing equipment and IT infrastructure outside of Russia.
The deal is awaiting approval from the authorities in Russia, and it is not clear when it is likely to be implemented.
Carlsberg does not write anything about the buyers of the Russian branch of the company.
– Signing an agreement to sell a business in Russia is a very important milestone in the very complex process of parting and selling, says the CEO of the company, Cees ‘t Hart.
Russia’s problem for Freya and Mondelez
Recently, owner Freia Mondelez announced that the company would separate from the Russian business by the end of the year. Nothing was said about the company’s withdrawal.
This happened after a number of Norwegian companies boycotted the company after it ended up on the “black list” of Ukraine.
Elkjøp, the Norwegian and Widerøe pulled the brakes and turned around after the Foreign Office said the authorities were only referring to the EU sanctions list.
SAS and Strawberry are among the companies insisting on boycotting Freia. SAS press director Tonje Sund told E24 that the airline remains loyal to the Ukrainian list.
Bond Robertson is a contributor to Brytfmonline.com, covering a wide range of topics including news, politics, business, technology, sports, entertainment, and lifestyle. He is committed to delivering clear, balanced, and reader-focused reporting that helps audiences stay informed about current events and developments. With a focus on accuracy, relevance, and accessibility, Bond writes stories that provide useful insights and highlight issues that matter to readers in their daily lives.