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Cristiano Ronaldo accused of 'ambush marketing' over heart rate data sharing against Slovenia – Observer

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Cristiano Ronaldo is accused of ambush marketing (in English, “ambush marketing”) after sharing data about his heart rate during the penalty shootout in the match against Slovenia (3-0 win). Portugal captain He is a Whoop ambassador and investor, American Sports Performance Company.

According to the company, Ronaldo's biometric data was monitored based on The smart bracelet costs £229 (about €270) per year. The data allows us to observe that the striker “entered a state of flow and his heart rate dropped” shortly before Portugal’s first penalty kick, to less than 100 beats per minute.

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At the end of extra time, the 39-year-old's heart rate reached its peak. More than 180 beats per minute After falling behind for the penalty, he reached 180 again when Bernardo Silva converted the winning penalty.

For Ricard Forte, former marketing director at Visa and Coca-Cola, Ronaldo and Whoop were the authors of this book. “Ambush marketing” for the “Euro 2024” brand.Deeming the gesture “illegal”. Fort went further and asked for “fining the player and the company”.

Virgil van Dijk, captain of the Netherlands national team, is also sponsored by Performance, details of which are as follows: As published by the company, Which at no point refers to a UEFA competition. “Every moment of preparation is important. What do you think Van Dijk was listening to during the pre-match tour? Whatever it was, it works. Next stop: the quarter-finals!

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