Vista Alegre announced on Friday that Cristiano Ronaldo, through his company CR7, SA, has acquired 10% of the share capital of Vista Alegre Atlantis SGPS and has agreed to acquire 30% of the share capital of Vista Alegre Spain, a deal that will be completed in the coming days.

“Vista Alegre and Bordallo Pinheiro are two brands that I have always admired greatly and am a regular customer of. The potential to support the globalization strategy of the Vista Alegre brand, as Lifestyle Luxury, it is a source of pride for me as a Portuguese. “Together, we will do everything in our power to promote this national icon of excellence and place it on the level of the best brands in the world,” Cristiano Ronaldo said in a statement.

In addition to this direct investment, the two parties agreed to create a new joint company, with equal shares, focused on the growth of the Vista Alegre and Bordallo Pinheiro brands in the Middle East and Asia. The alliance aims to accelerate the global expansion of brands in the luxury and upscale sector, covering both retail and luxury hotels.

“We welcome with great enthusiasm Cristiano Ronaldo as our investor, as this moment represents the union of two of the most important and unanimous Portuguese brands. Cristiano Ronaldo is an inseparable element of Portugal. He has succeeded in taking the name of our country to the most remote places on earth, through an image of work, dedication and friendliness.” And a lot of talent. It is truly a global brand,” confirms Fernando Campos Nunes, founder and shareholder of the Visabeira Group, which controls Vista Alegre Atlantis SGPS.

Vista Alegre celebrates its 200th anniversary this year. The anniversary is marked by a series of events and activities in Portugal and abroad, including a public subscription show, exhibitions, publications and the launch of pieces in collaboration with artists and Designers Portuguese.