IIt can be said that Dacia is the manufacturer with the most affordable cars on the market. The question arises: how does the Romanian brand get such cheaper prices compared to the rest of the competition?
The answer was provided by David Durand, head of design at Dacia, at a conference with the automotive press.
According to the French official, Dacia cars should be practical, ecological and “affordable”, which can only be achieved by avoiding all unnecessary features in everyday life.
David Durand gave an example and talked about electrical regulation banks. How often will the customer use this increase? Maybe once, at the first fit, and then very rarely. It is an additional feature that turns out to be of little use during the life of the car.
By eliminating this production cost, Dacia is able to use this value for more useful equipment for everyday life, such as adjustable roof rails.
According to Durand, Dacia vehicles can be compared to Swiss army knives, due to their versatility: compact, economical and ready for anything.
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Andrea Hargraves is a contributor to Brytfmonline.com, covering a broad range of topics including news, politics, business, technology, sports, entertainment, and lifestyle. She is committed to delivering clear, accurate, and reader-focused reporting that helps audiences stay informed about current events and emerging developments. Andrea’s work emphasizes useful information, balanced coverage, and stories that matter to everyday readers, making complex topics accessible and relevant to a wide audience.