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Design that transcends acronyms and evangelicalism – Marketeer

Design that transcends acronyms and evangelicalism – Marketeer

Yes, this term refers to the process of designing the user interface (UI) of consumer products and services. Programming Big company. The user interface is the part that users directly interact with (menus, buttons, icons, and widgets). It is very important because it affects the ease of use, accessibility and security of the software product/service.

To identify improvements, create/implement solutions and respond to user challenges and needs, Designers Use critical thinking, creativity and problem-solving skills. It is this “problem solving” approach that sets me apart as a professional in the “age of acronyms” of design – UI (User Interface), UI/UX (User Experience), IXD (Interaction Design), UI-IA (User Interface Information Architecture) and HCI (Interaction between humans and computers), to name a few.

But talking about design also talks about balance: user-centred solutions, which adapt to the needs and preferences of the specific business context; But solutions that also improve the efficiency and effectiveness of processes/tasks, and are aligned with the “production process” – development/programming, which is flexible, scalable and constantly evolving. It is a recipe that contains several ingredients, such as:

  • sympathy: Put yourself in the user’s shoes and feel their needs, frustrations and preferences, in order to solve their problems and improve their experience;
  • psychology: Understanding the cognitive process, user interaction with interfaces, and decision making. For example, Gestalt principles are used in user interface design to present content in a more intuitive manner.
  • technology: Knowledge of the unique features and characteristics of the platforms and tools used helps overcome challenges and create technically viable solutions.
  • cooperation: Brainstorm and “translate” design concepts with software developers, product managers, UX specialists, customers, partners, or other stakeholders, To ensure the design is implemented correctly and meets the needs of the project.
  • Ease of use: Removing unnecessary elements and facilitating user interaction, to reduce cognitive overload and make their journey more direct and efficient – ​​with as few barriers and clicks as possible;
  • a job: Understanding the industry you’re working on helps you make more informed decisions that align with your client and end user’s goals (whether that’s creating a CRM system, making a purchase, or signing up for a newsletter).
  • Accessibility: Make sure that the design is responsive, works on various available devices/screen sizes, and is accessible to all users, without or with any kind of restrictions or disability.
  • Adaptability: Adapting the design based on technological changes, trends, or continuous and regular feedback from users, in order to make the necessary adjustments and improvements.
  • Cultural awareness: Understand that today’s globalized world requires solutions with different cultural nuances for users from different origins, contexts, traditions, languages ​​or social practices.
  • Feelings: Incorporating emotions is crucial to creating a human connection and making a difference in a market saturated with very similar offerings. Do you think about those details (message, notification, button, animation, etc.) that make you smile without expecting it? correct.
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Not talking about artificial intelligence would be a “failure of context.” Even in the development stage, this technology has the potential to positively revolutionize user interface design. As AI develops, it will prove to be an essential tool for designers to accelerate and improve research, find innovative ideas, automate prototyping and testing tasks, etc.

Finally, let’s say that interface design is much more than just a current trend or a great way to attract more women into the world of technology. It is a serious and complex discipline, where many essential technical, creative and interpersonal skills come together to create solutions that are aesthetically and functionally pleasing and user-centric, but also business-centric. It is an area where men and women can join forces and contribute their unique perspectives and experiences, to shape a more inclusive, accessible and humane digital future.