The conviction is widespread, the musician has been boycotted by radio and Spotify, and the case has already been brought to justice. There are videos that prove the hateful aggression. Pamela Holland was attacked often in the presence of her infant daughter. She was even assaulted when she was pregnant.
Punches, shots, kicks, kicks, hairpins and pushes – all with incredible momentum, power and strength.
The uncontrolled assaults of Iverson de Souza Araujo, a 30-year-old Brazilian known artistically as DJ Ivis, on his ex-wife Pamela Gomez de Hollanda, a 27-year-old architect and digital influencer.
Iverson and Pamela have been married for two years and recently divorced. They have a joint daughter, Mel, who is nine months old.
Aggression in front of the infant
The videos showing the violent and unrestrained assaults by Pamela herself last Sunday, July 11, were posted on her Instagram account. Ives did not deny the assaults on his ex-wife, instead admitting that she was the author of the attacks, but emphasized that the videos do not show the whole truth, “it is not complete” and that, he said, it was limited. To respond to threats by Pamela. Civil police in Ceará, where the violence allegedly took place, are already investigating the case.
After the videos that were recorded on different days by security cameras installed in different rooms of the influencer’s home in Ciara, she was attacked in the living room, bathroom and children’s room. In all the photos, there were other people who witnessed the actions, but no one stopped DJ Ivis’s actions.
Pictures in the living room show Pamela getting punched in the head as she tries to pick up the couple’s daughter, who was lying in the carry-on bed. The woman is pushed, kicked and her hair pulled several times. The maid, who later picks up the child, was an eyewitness.
Another time, still in the same living room, DJ standing on the couch jumps up and down, Pamela sits down, and is raped by several slaps and pulls on her hair. It seems that a man in shorts, present in the room, witnessing the aggression, tries to calm the DJ, but does not separate the spouses.
Later, in another scene in the baby’s room, Pamela was attacked with a towel and brutally kicked in the back when she tried to leave the room. The aggression will continue, but is already out of view of the video surveillance cameras. The child was present and can be seen in the background of the photo lying down and rolling over on the bed.
In another scene in the living room, Pamela suffers several cracks, punches, kicks and even falls to the floor. You can see that the woman tried to fight back, even punching and slapping her ex, but when she turns her back on him, she throws another punch to the head and another dry punch to the lower back.
In addition to videos of the attacks, Pamela also posted photos showing injuries to the body and mouth.
Pamela was beaten while pregnant
There are also, according to the testimony of Pamela Gomez de Hollanda also posted on Instagram, other previous attacks.
“When I was five months pregnant, he once grabbed me by the neck, then came to drag me down the apartment hallway,” says the woman.
How many times have you been attacked? They ask her and Pamela answers. “I don’t know, but there was a lot” and “they lasted a long time.”
In another part of the testimony in which the woman cries, she said that her ex-husband lives in a “very weak” mood and that he always wanted to punish her. Later crying classifies his selfish personality and says, “His dream was just his career, his music, his dream was him.”
DJ Ivis tries to justify himself
In an attempt to justify his violent behaviour, the DJ born in Santa Rita, Paraíba, who built his decade-long career within the forró musical genre and also as a manager of the band Xand Avião, said through videos also posted on Instagram that he and his former partner did not have “A healthy relationship for some time” and that he tried “to do everything so that the situation does not reach this extreme”.
He said more, “I’m here to show that I can’t stand this anymore. A lot of people would judge me, but I couldn’t stand it anymore, I received blackmail and death threats with my daughter. Nobody knows what I went through,” said the DJ. And also: “I already had to tangle with her on the floor, with her mother, with my maid, so that she wouldn’t throw herself out of the tenth floor hall. You don’t know what this is. (…) I couldn’t stand this blackmail anymore, man.” , said the artist.
Ivis, concerned about the moral condemnation he was being subjected to in the public arena, issued a complaint he had filed against Pamela in the form of a police report. The DJ claims that Pamela “in no way acknowledges the end of the relationship” and that she was “threatening to disappear with her daughter”.
Pamela thanks for her support and says she won’t be silent
Then, on the morning of Monday, July 12, Pamela returned to social media to thank her for the extensive support she was receiving and assured her that she and her daughter were fine and in good health.
“There is no fame, prestige, money, social status, connection, or influence that allows it to go unpunished. I have been silent for a long time. I have suffered alone with my daughter, without the support even of those who claimed being there helps, [mas] who were complicit and witnessed everything silently, without interference, arguing that I had to endure it in silence. Don’t be silent. Never be silent, Pamela Holland wrote, ending the announcement with a scripted sentence: “I will not be silent!”.
Pamela also revealed that she is now only crying “with relief” and that she is confident that “God is with us, that I will never again live as long as I lived and that I no longer need to pretend to help anyone.”
DJ wanted to stop Pamela from speaking
However, the court rejected DJ Ivis’s request to prevent his ex-wife from speaking publicly, and on social networks, about the attacks, and also sought to remove from the Internet several publications, including press publications, that were not his. Favorable and supposedly undermine his good reputation.
According to a court order issued by the Brazilian portal “Metrópoles”, the DJ urgently requested to withdraw a report posted on the site and prevent his ex-partner from commenting on the physical and verbal assaults he was subjected to. In the decision, Judge Maria José Alencar, of Fortaleza’s Judicial Chamber, said it was “impossible to analyze the application” and that granting him this claim constituted “an insult to the fundamental right to freedom of expression”.
According to the judge, the lack of accuracy or any transgressions cited in affidavits or internet news “must be investigated later,” and that the activity “contradicts the system of judicial duty.”
The operation is now handled in secret for justice.
Brazil has more than 100,000 complaints a year
According to data from the Ministry of Women, Family and Human Rights, Brazil’s federal government has received 105,671 allegations of violence against women over the past year — but most cases, experts say, have never been reported. The pandemic and subsequent social isolation at home will contribute to increased violence.
Out of a total of 105671 complaints, 75,753 were related to domestic and family violence. Among the most important are threats, coercion, embarrassment, aggression and psychological torture.
On average, for every minute spent in Brazil, eight women will be attacked.
Spotify and Deezer punish DJs and eliminate music
With this case shocking Brazil, DJ Ivis songs fell to the tops of the internet after the release of videos showing the musician assaulting his ex-wife.
The decline in popularity and visibility will have two tangible reasons: on the initiative of the users themselves, who campaign on social networks to activate the option to hide DJ music, and on the initiative of the streaming services themselves.
Spotify has removed DJ songs from major playlists, such as “Paredão explode”, which has 1,106,821 followers, or “Top Brasil”, which has more than five million regular followers.
Spotify confirmed to Brazilian newspaper Globo that it has removed Ivis songs from its editorial playlists, and Deezer revealed that it has “removed all editorial focus on the artist, both in the covers and in the playlists.”
Radio stations pull songs, artists cancel partnerships
Several Brazilian radio stations, such as FM93, Rádio Cidade, Rádio Sinal and others in Ceará, have already entered into public condemnation of DJ behaviour, issuing severe censorship statements on violence against women and declaring that DJ songs are, from now on, banished from the ether.
Latin artist Xand Avião, who has collaborated with Ivis for several years and with whom he has recorded hits such as “Back baby, baby back” and “Preferred plans”, said that he had already canceled a new project that was due to be released this year with Ivis and that the new song that was Her already recorded video will be deleted and re-recorded without her.
On his social networks, Xand also reported “Ivis’s departure from Vybbe Company” – Vybbe is one of the biggest companies in managing artists and shows in Brazil.
Zé Filipe, singer and composer from Goiás, owner of the song “Galega” in a duet with the DJ, also announced that he has removed the song from his YouTube channel and will release a new version of “Galega” without Ivis.
Famous Support Pamela
Pamela Gomez de Holland gathers support from a large variety of artists and celebrities.
“Do not justify the indefensible,” actress Giovanna Lancelotti Roxo said on social media. The actress from the TV series “Foolish Heart” said, “This kind of people disgusts me. DJ Ivis, you’re saucy.”
“It’s unacceptable, inedible and brutal,” said singer Marilia Mendonca. “There are no justifications or arguments that reduce the evidence and the existence of the crime committed … justice must be served,” he said.
Juliette, the winner said: “Because no woman has been silenced, violence should not and cannot silence us. There is no justification. All my support for Pamela and I reject the horror scenes and acts of DJ Ives. Violence against women is a crime” from the TV show “BBB 21” .
Singer Solange Almeida, who was part of the band Aviões do Forró, released a video with advice for all women victims of violence. “Love with violence is a disease,” he said. “Pay attention to the cycle of violence: first comes the tension, then the aggression, then the apology, the fourth calm, and the new fifth aggression. In other words, it will not change.”
Solange revealed that she had already suffered and denounced domestic violence. “It is not easy to denounce, but it is necessary. In a quarrel between husband and wife, yes, yes,” the artist added.
A fighter who challenges DJ Ivis to a fight
Christian Justino, a martial arts sprinter known as Chris Cyborg and the current Brazilian featherweight champion in the Ultimate Fighting Championship, had an original idea: She challenged DJ Ivis, whom she called a “bully,” to a fight. “Come and show your skills against women,” Chris Cyborg wrote on Instagram.
After receiving thousands of likes, the fighter announced the challenge: “Cyburp vs. DJ Ives. We’re just waiting for the bully to sign a contract! Come on, join the nation that doesn’t accept violence against women.”
Chris Cyborg fans, of course, applaud. One woman comments, “Congratulations on your stand. We need the women. One man wrote that he wanted to see the DJ “kick his ass,” adding, “The fare is going to be high, but it’s worth every penny.”
And in the midst of it he gains followers…
Despite the very serious violence, DJ Ivis managed to add followers to his social networks. According to Social Blade, the musician forró gained 201,500 new followers on Instagram on Sunday, July 11, the day the attacks were reported, and now has 932,000 fans.
“Organizer. Social media geek. General communicator. Bacon scholar. Proud pop culture trailblazer.”