Amazon launched in Brazil, last Wednesday (11), a site Echo Show 15The brand’s largest smart display. With a size of 15.6 inches, the device acts as a kind of interactive whiteboard with functions for watching series and movies and accessing gadgets, Alexa and more.
The TecMundo He spoke with Jacques Benin, general manager of Amazon devices, who spoke in more detail about the news.
First, Benin makes it clear The product is designed for family use. For this, it relies on the technology of visual optics, which uses facial recognition to identify each family member. explain it The Echo Show 15 is a “collective board” and could be the modern alternative to magnets and paper with notes on the fridgefor example.
Echo Show 15 is an “alternative” to paper with notes on the refrigerator.
“And the smart display is able to provide everyone with their own personalized and personalized experience based on their own reminders they need to access, their personal calendar, their apps and everything in between. It is a collaborative use product,” he added.
Despite the familiar appeal, the launch still lacked specific resources for children’s use. An Amazon representative said there is no child-friendly customization, but the company is concerned about this type of issue and has already noticed that there is demand for it. “We must work on appropriations for the use of children,” the executive promised.
Aimed at the Brazilian audience
Even after it was Announced Brazil in September Last year, the Echo Show 15 took over six months to officially get here. Benin argued that the time lag between announcement and launch was not only significant in Brazil, but acknowledged that Logistical difficulties and the testing phase ended with a delay in the launch.
To ensure that the product was as “round” as possible and compatible with the local market, applications from Chicken Pentadine he is from Million Showfor example.
“Alexa itself is already very close to Brazilians with all the activities and content, including ‘Good Morning.’ We knew it had already had such wide acceptance and so decided it was a good time to launch the Echo Show 15. It won’t be productive at all with Alexa, but now that Once the market becomes mature enough, we believe it will enter the market. Consumers.”
Benin also talked about the price of the product. The cost of the smart screen is 1899 BRL, and it can go up to 1804 BRL if paid in cash. An Amazon representative argues that the values are “within Brazilian reality” and are “consistent” when compared to other items in the Echo line.
“If we can, we will definitely sell at a lower priceWe always launch products at the best possible prices. However, we face significant commercial challenges when betting on technology products in Brazil, such as the dollar. But we really think the value is competitive for the local scenario,” he argues.
As the general manager of Amazon devices noted, the Echo Show 15 is indeed an excellent product. Therefore, the stock of the item is not very large in Brazil, because, as the CEO himself said, “not all users are able to pay this price.”
Benin also argued for a favorable price relationship compared to the United States. However, the truth is that the Echo Show 15 does not match the price charged in the country. For comparison, the smart display launched there for $250 in late 2021.
Using the quotation on April 12, 2022, the direct transfer would be R$ 1,286. In other words, another 600 BRL (or $117) was added to the final price. This is called the “Brazil price”.
Check out the full specifications of the Echo Show 15 below:
- Screen: 15.6 inches with a resolution of 1980 x 1080 pixels (Full HD);
- sound: 1.6 inch speakers;
- camera: 5 megapixels;
- Camera Controls: built-in camera cover, microphone, and camera off button;
- guidance: vertical or horizontal;
- wall mount: yes;
- Dimensions: 402mm x 252mm x 35mm;
- Weight: 2.2 kg
- Connection: Bluetooth, dual antenna 802.11ac Wi-Fi (MIMO). Not compatible with connecting to ad hoc (or peer-to-peer) Wi-Fi networks.
- Healer: Amlogic Pop1 Octa-Core SoC with Amazon AZ2 Neural Network Engine;
- sensors: ALS RGB and accelerometer;
- Included in the box: Eco Show 15 ; 2-volt power adapter (30W) and 1.5m cord (white); Support wall bushings. screws. Installation template and quick start guide.
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