Saturday, July 13, 2024
HomeTechElection ads generated by artificial intelligence will have a mandatory content tag...

Election ads generated by artificial intelligence will have a mandatory content tag on Google

Published on

innovation

The policy will apply to image, video and audio content across all of its platforms, according to subsidiary Alphabet

Reuters


ZapGPT for WhatsApp was created based on the OpenAI version, which has an open protocol.

Artificial intelligence and generative language. Photo: Pixabay

(Reuters) – Google said on Wednesday that it will require all election advertisers, starting in mid-November, to add clear and visible disclosure when their ads contain artificial intelligence-generated content.

The policy will apply to image, video and audio content across all of its platforms, according to subsidiary Alphabet.

The “boom” in adopting generative AI has created opportunities to use tools with this technology to create content such as movie scripts, video clips, images, and sounds for ads.

Continue after the announcement

Also read: “I am afraid of artificial intelligence, I think it should be regulated and I have proposals on how to do it,” says Apple co-founder

Deepfakes created by artificial intelligence algorithms threaten to blur the lines between reality and fiction, making it difficult for voters to distinguish between the real and the fake.

Continue after the announcement

Google-owned cybersecurity firm Mandiant said last month that it had seen an increase in the use of artificial intelligence to conduct online manipulation campaigns in recent years, although the use of the technology in other digital hacks has so far been limited.

Generative AI would allow groups with limited resources to produce high-quality content at scale, according to Mandiant.

Google has been criticized for misleading information on its platforms, and is implementing updates to its transparency procedures, as the United States will choose its next president in November 2024.

The advertising and search giant has stated that any synthetic content unrelated to the claims made in the ad will be exempt from the disclosure requirement.

(Reporting by Akshita Toshniwal in Bengaluru)

the news
morning info

Receive in your inbox first thing in the morning the news that will move the markets, your investments and your pocketbook through the day

Latest articles

Microsoft Raises Game Pass Price. Find Out How Much the Gaming Console Costs

Hey Microsoft Game Passa Netflix-like service for Video game The company is undergoing some...

Joe Biden is the best candidate to beat Trump

In an op-ed published in the New York Times on Saturday, Senator Bernie Sanders...

Caras e Visão publisher can't resist the market – Marketeer

The first signs of the “illness” appeared (as always) with the delay in paying...

Stunning Pregnant Woman, Color and Boldness. See Celebrity Looks on Day 2 of Live – Celebrities

Gone are the days when pregnant women wore boring clothes and avoided life's pleasures,...

More like this

Microsoft Raises Game Pass Price. Find Out How Much the Gaming Console Costs

Hey Microsoft Game Passa Netflix-like service for Video game The company is undergoing some...

Joe Biden is the best candidate to beat Trump

In an op-ed published in the New York Times on Saturday, Senator Bernie Sanders...

Caras e Visão publisher can't resist the market – Marketeer

The first signs of the “illness” appeared (as always) with the delay in paying...