Felipe Moreira is now Strategy Director and Leader of the Strategy and Customer Experience team at WYcreative. “Improving the consumer journey and experience, with the clear goal of turning innovative ideas into successful businesses,” is the goal of this field.

“Finding a team of good people at WYcreative and WYgroup and an agency with a modern and cutting-edge vision for marketing and communications was essential for me. The comfort, motivation and confidence this gives me is invaluable,” says Felipe Moreira, in a statement.

“We live in a scenario where the challenges our customers face are becoming increasingly complex, with new needs and opportunities constantly emerging as digital experiences evolve. Whether in the strategic use of data or in automating processes through artificial intelligence, The focus on people must remain central. Only in this way can we understand, improve and innovate the ecosystems that influence purchasing decisions and improve relationships with brandsHe adds.

Under the leadership of Felipe Moreira, WYcreative “reaffirms its commitment to creating a strategic, multidisciplinary team, capable of Providing a comprehensive and integrated vision of brands’ needs“, he points out in a press release.

“This new strategic investment by WYcreative advances its mission of Embrace innovation and respond in an agile and effective manner to the increasing demands of marketing and communications in the current scenario. The arrival of Felipe Moreira therefore represents an important step in strengthening the agency as a trusted partner for brands looking to grow in a sustainable and strategic way.

Felipe Moreira held the position Head of Strategic Planning and Customer Experience At Fullsix, according to your efforts LinkedIn profile. Previously, he worked at agencies such as BBDO or McCann.