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Google and Facebook’s war in Australia

The Australian Parliament has finally forced Internet companies to pay to show links to news articles.

The law is based on a report by the Australian Competition and Consumer Commission (ACCC), which found that public interest in the press had declined in recent years, with revenue declining due to the loss of advertising, and advertising revenue increased exponentially for Google and Facebook.

Facebook and Google apps.

Denise Charlotte / AFP)

According to the ACCC, the issue is the balance of power between the Australian media and computer companies. It therefore recommended to the government that a law be enacted to allow news organizations to negotiate financial rewards with digital sites in order to show their news in part or in full.

GRAF8494.  MOUNTAIN VIEW (California), 03/05/2021.- View of Google Headquarters in Mountain View, California, USA.  Facebook has been in the dark for five days in Australia and media around the world have been focusing on the question of whether Google and Facebook should pay for the messages that appear on them.  EFE / Mark Arcas

View of Google Headquarters in Mountain View, California.

Mark Arcos / EFE

Creating messages is not cheap. To cover the costs, media companies compile ads with news.

But the internet changed everything. Now advertising companies want to pay for Facebook and Google because they allow each user to customize the ads.

On the recommendation of the ACCC, the Australian Government created the Compulsory Negotiation Bill for the Media and Digital Sites, which was passed by the Australian Parliament and signed into law on 2 March 2021 with a view to paving the way for better negotiations with digital. Giants for Australian media companies.

foto XAVIER CERVERA 02/18/2021 Australian Facebook users will no longer be able to share information from social media (Australian or other parts of the world).  Mark Zuckerberg's response to the Australian bill would force news technology companies to pay publishers and legitimate owners of rights.  In practice, Facebook's action marks a blow to the Australian government.  Facebook has announced that Australian news publishers will not be able to share or post content on their social networking pages, and that publishers' posts outside Australia will not be accessible to Australian users.  Starting today, when one of them tries to share a link to a news item, a box says it

Facebook’s war in Australia.

Xavier Cervera / Owned

The best print of the new law

To qualify for compulsory trading, the Australian sales outlet must be registered with the Australian Media and Communication Authority (ACMA), but not all news organizations can register.

Only public interest news organizations can register, so sports, fashion or entertainment news organizations cannot use this law. Independent journalists are also excluded.

Once the news organization is approved by the ACMA, it may request a financial agreement from “designated digital sites” that publish links to its messages or display part or all of its messages.

File Photo: File Photo: Google and Facebook Icons, Words

In the battle for news links, the icons of Google and Facebook with the Australian flag.

Presented by Ruvik / Reuters

The Australian Minister of Communications is responsible for naming designated digital sites based on the balance of power and their contribution to the sustainability of Australian news development.

If the designated digital site and news organization cannot reach an agreement, the ACCC may initiate an arbitration process for negotiations.

The Australian Government stands for Google Publishers

The Australian government stands up to Google.

What does this law really promote?

As part of the agreement, designated sites are required to share visitor data with news businesses and details of search methods they use.

So this law, what you are promoting, is the transfer of money and personal information from big digital monopolies to big news monopolies, especially News Corp. Security.

Sun Valley, ID - July 10: Rupert Murdoch, News Corp Chairman and Co-Chairman of 21st Century Fox, arrives at the Sun Valley Resort for the annual Allen & Company Sun Valley Conference on July 10, 2018 in Idaho's Sun Valley.  Every July, some of the richest and most powerful businessmen in the world in the fields of media, finance, technology and politics attend an exclusive weekly conference at the Sun Valley Resort.  True Anchor / Getty Images / AFP == For Newspapers, Internet, Telecos and Television Only ==

Rupert Murdoch, News Corp owner.

True Engineer / Getty Images / AFP

In the weeks before the law was passed, Google threatened to shut down its search server in Australia, and Facebook tried to remove Australian messages from the platform.

But the strategy did not work properly as a large group of non-news sites declined and the Australian government threatened to remove all federal advertising from the platform.

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Finally, within a week of the law being approved, Google and Facebook announced that they would be signing business deals with two news monopolies, News Corp and Nine, to avoid problems with the law.

File photo: Australian Prime Minister Scott Morrison arrives at Haneda Airport in Tokyo, Japan on November 17, 2020.  REUTERS / Issei Kato / File Photo

Australian Prime Minister Scott Morrison.

ISSEI KATO / Reuters

Australian Prime Minister Scott Morrison wants News Corp to help it win the last election, instead of regulating the privacy of digital sites’ accumulated user data or forcing these companies to pay taxes in Australia for the profits they make. Australian customers.


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Hernan Terrasino

(FILES) This file image, taken on October 1, 2019, shows the Facebook and Google logos of mobile apps displayed on a tablet.  - On April 20, 2020, Australia announced that it would begin forcing content companies to pay Google and Facebook in a major move aimed at protecting traditional media from the digital dominance of technology companies.  (Photo by DENIS CHARLET / AFP)

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