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Google launches ImageFX: a standalone AI image generator

Google launches ImageFX: a standalone AI image generator

Google has launched its own artificial intelligence (AI) tool for creating images: ImageFX. The AI ​​was developed using Imagen 2, a technology that will also leverage Google Bard's new AI imaging capabilities.

ImageFX is betting on “expression chips” to differentiate itself

Image: Disclosure/Google

Even after adding new AI image creation features to Google Bard, Google has decided to launch a standalone tool to create images from text prompts.

ImageFX reaches a market that already features several other production image AI platforms, such as Midjourney, Stable Diffusion, Copilot, DALL-E, Canva Pro AI, and others. To differentiate itself, the new technology features “expression chips.”

This means ImageFX will be able to more quickly explore other variations of a user-submitted original idea, choosing between realistic, hand-drawn, abstract, impressionistic and more styles.

imagefx
Image: Disclosure/Google

Additionally, Imagen 2, which powers the new AI, is powered by the latest advances in text-to-image conversion from Google DeepMind through a diffusion-based model.

For transparency, all images generated contain SynthID, a digital watermark added directly to the image pixels, and IPTC metadata.

part of Google AI Test KitchenImageFX is available to users in the United States, Kenya, New Zealand, and Australia.

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