On Wednesday, Google revealed plans to incorporate more advanced artificial intelligence technology into its search engine.
“We are at an exciting tipping point,” Sundar Pichai, CEO of Alphabet, which owns Google, said at a conference announcing his plans to “reimagine all products, including search.”
As planned, more AI tech will be coming to Google’s Gmail with a “Help Me Write” option that will produce long replies to emails in seconds, and an image tool called “Magic Editor” to automatically correct images.
Plans call for a move to AI to proceed cautiously with the search engine that serves as Google’s crown jewel.
Google’s new strategy for integrating AI into search results will include integrating conversations into results and showing information in a more “personal and human” way.
The change to the way Google’s search engine works comes three months after Microsoft’s Bing search engine began exploring similar technology to the one that powers ChatGPT, and is already testing its own chatbot called Bard.
The product, powered by a technology called generative AI that also powers ChatGPT, is only available to people accepted into the waiting list, but Google announced today that Bard will be available to anyone interested in more than 180 countries and will start in Japanese and Korean before adding 40 more languages.
Google’s search engine, which has been used for the past 20 years to search for information on the Internet, is the backbone of a digital advertising empire that will generate more than $220 billion (€200.4 billion) in revenue in 2022.
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