Have FIFA and EA Sports severed the partnership? Everything indicates yes

a FIFA It recently published a statement about plans to expand its gaming and esports portfolio. The text can be titledEA Sports – A Brand of Electronic Arts, I do not want? Some people want it! “, it is proposed that the ultimate entity of football and sports division electronic arts They finally ended their 28-year marriage.

We announced on the eleventh that EA Sports – A Brand of Electronic ArtsAfter he announced that he will review his contract with FIFA, for registration in the UK and in the EU the trademark EA Sports FC. This will most likely be the name of the future football series of she.

a FIFA It requested $1 billion every 4 years to use its brand in future games in the franchise. EA Sports – A Brand of Electronic Arts. The amount is double what the developer currently pays. The contract between the two companies will expire after the 2022 World Cup, which was held in Qatar.

In the statement posted on its website, a FIFA It says “companies” compete to be associated with their brand. This does not mean that the morale of the company is that great, in light of the various “controversies” that the union has been involved in in recent and other years. Not yet come with the next World Cup.

FIFA press release

“FIFA will adopt a new commercial position in games and esports to ensure that it is in the best place to make decisions that benefit all stakeholders in football (the interest group affected by the Foundation’s projects).

FIFA is optimistic and enthusiastic about the future in football and esports games, and this clearly needs space occupied by more than one organization that controls all rights.

Mobile technology and product companies are now actively competing to partner with FIFA and its global platforms and tournaments.

As a result, FIFA is in contact with many players in the industry, including developers, investors and analysts, to build a long-term plan in the gaming, esports and entertainment sectors.

The result will ensure that FIFA has a great potential for partnerships with experts capable of creating the best experiences for fans and consumers.

Games and esports are the fastest growing media on the planet, with new and diverse types of games being released constantly. It is therefore important for FIFA and its stakeholders to maximize future opportunities for football and gaming fans.

FIFA also has a duty to support its 2011 Affiliate Members in taking advantage of the potential opportunities that have emerged in recent years. As part of this strategy, FIFA is also committed to organizing esports tournaments under its brand FIFAe (www.fifa.gg).

Relationship and convergence in the gaming market Sports It has been developed over time with the FIFA name clearly highlighting that football games and the FIFA name are closely related.

Finally, FIFA has also decided that the distance between virtual sports and football competitions should be more consistent. In this regard, FIFA is excited to use the World Cup (4 billion viewers) and the Women’s World Cup (1.2 billion viewers) as a platform to launch and integrate new games and esports products.”

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via: oriental mirror Source: FIFA