Hisense has announced the signing of a global sponsorship agreement for the 2024 UEFA European Football Championship. This is the third year in a row that Hisense has sponsored the UEFA European Football Championship, after being a partner in the previous two editions and the successful sponsorship of the 2022 FIFA World Cup.

As part of the deal, Hisense will acquire the sponsorship rights for the 2023-24 and 2025-26 European Qualifiers, UEFA Nations League Finals 2025, UEFA U21 EURO 2025, Finalissima 2024 and UEFA Futsal 2026.
Guy-Laurent Epstein, UEFA Marketing Director, welcomed the extension of the partnership with Hisense and commented: 

I am excited that Hisense has renewed its commitment to European football as an official partner of UEFA Euro 2024. We are together for the third European Championship in a row.  The brand's technologies continue to help make football more accessible and enjoyable for fans around the world.

Sports marketing remains a key component of Hisense's global growth and building brand recognition around the world.  Hisense has seen global recognition nearly double over the past five years, with sponsorship and tournament membership contributing to an increase of 25 percentage points.
After announcing the sponsorship of UEFA Euro 2024, Fisher Yu, President of Hisense Group Holdings Limited, noted in his speech at the IFA 2023 International Exhibition that “Hisense is able to connect with consumers around the world through sponsorship sports, as a means par excellence to develop trust in the brand.” To continue building the brand globally, Hisense will provide fans around the world with an unparalleled viewing experience of UEFA EURO 2024™ through cutting-edge picture quality technology. 

From energy-saving laser TV to global environmental protection initiatives, Hisense is committed to investing in innovation and providing consumers with eco-friendly products for more sustainable life scenarios.
Over the years, Hisense has continuously strived to establish deep connections with consumers around the world, no matter where they live or what language they speak.  The main objective of this investment is to respond to the individual needs of a growing number of users, and to improve the quality and experience of everyday life.  Access more information about the brand at Hisense IFA 2023 official website.