The wave of artificial intelligence has reached Grupo Meta applications. Responsible for the administrative oversight of Instagram and WhatsApp, as well as Facebook, the company has invested in the method within the applications. The idea is to keep up with the current market and audience, which has grown disaffected after the launch of OpenAl’s ChatGPT.

Meta CEO Mark Zuckerberg said in a statement posted to his Facebook profile that the results shouldn’t be so fast, but that “the experiences will be fun.” The group announced that a specific team will be responsible for developing high-level products focused on artificial intelligence

News around Instagram and WhatsApp will focus on new text experiences, where chats on social networks can be linked with new images, filters, and ad formats. Multimedia videos are also among the news announced, particularly in the scope of AI tool research

Zuckerberg still spoke in a note that the new tools will be “creative and expressive” and the idea is to develop AI personas that can help people in a variety of ways. The news should be announced soon.

Companies focus on artificial intelligence

In addition to the Meta Group revealing the inclusion of artificial intelligence in its applications, other companies are also competing for the technology, such as Microsoft and Google. New jobs are being provided by these companies, focusing on implementing AI chatbots in their search engines.

However, the functionality has caused teething issues for many users. For example, Microsoft’s Bing chat bot has logged complaints about chat responses, including troubling “fictional” comments.

In the case of Google, which also wasn’t very successful, it was embroiled in controversy after producing an inaccurate response in a demo this week. Expect new maintenance.