iPhone 14 Plus pre-orders worse than iPhone 13 Mini, product strategy ‘failed’

a iPhone 14 The iPhone 14‌ Plus received “poor” pre-order results, indicating that Apple’s positioning of the two new standard models may have failed, according to an Apple analyst. Ming Chi Kuo.

inside last post On average, Ku explained that the file iPhone 14 Pro iPhone 14 Pro‌ Max saw ‘neutral’ and ‘good’ pre-order results compared to iPhone 13 Pro and iPhone 13 Pro‌ Max. Delivery lead times of more than four weeks can indicate good demand for new high-end devices. Of course, it’s not clear if Apple will raise shipping expectations for its Pro models, but there is an “increasing” chance of lowering orders for the ‌iPhone 14‌ and ‌iPhone 14‌ Plus, which currently account for about 45% of the full payment. transfers.

The ‌iPhone 14‌ and iPhone 14‌ Plus are expected to be available in retail stores on their release dates, “reflecting low demand.” As it stands, Kuo says iPhone 14 and iPhone 14‌ Plus pre-order results are worse than 3G results iPhone SE and the iPhone 13 mini. He noted that Apple reduced orders for the third generation iPhone SE‌ and ‌iPhone 13‌ mini in the first half of 2022 due to lower demand.

If demand for the two standard models does not improve, Apple can reduce orders for the iPhone 14‌ and iPhone 14‌ Plus until November. Sellers who aren’t the main beneficiaries of Apple’s ‌iPhone 14 Pro‌ models will likely see the start of revenue declines in September and October as a result.

For the iPhone 14‌ Plus, in particular, “the pre-order result is much lower than expected.” as an effective model Exceeds the minified form factor in the latest Iphone With screen sizes of 6.1 inches and 6.7 inches now the only options, “Apple’s product segmentation strategy for standard models this year has failed,” Kuo said.

All four iPhone 14‌ models were announced by Apple last week and have been available for pre-order since September 9. iPhone 14 Plus will be released on Friday, October 7.