“Just so you don’t win the lie…”

Christina Ferreira has taken to social media to challenge news that revealed a “breakdown” in the presenter’s influence on social media.

This news and expert comments appeared after studying its publication Brainver, which provided a rating of the most interactive Portuguese personalities for each publication, which indicated the 64th place for Cristina Ferreira.

In a statement from Luvin Agency, shared by the presenter, he clarified that the comparison with the previous year was not fair, as the study criteria had changed: “The studies that underlie the news in question have different purposes and goals in their analysis. In November 2020, the study by the Brinfer platform analyzes the average daily interactions on social networks by presenter Christina Ferreira “, It begins with an explanation of the agency.

On the other hand, the analysis conducted this year, in May 2021, indicates average interactions per post on the same social networks. If these objective studies are completely different, it is wrong to make comparisons between them, and thus to draw wrong conclusions in order to establish the classification. Without a real basis, it is also wrong for so-called experts in digital marketing to intend to comment on these findings and express an opinion on them.”, it can still be read.

Later in the text, the agency also discloses the discrepancy in the average number of posts per day compared to the other numbers involved: “As Presenter Christina Ferreira, the personality of the studies in question, which are published daily, the comparative average with other personalities is necessarily different. The Introduction presents an average of 95 publications per month, and in May 2021 (the month under analysis for the 2021 study), it issued 107 publications. The total rate of posts for influencers who have a number of followers similar to yours is around 14 per month.”can be read.

Cristina Ferreira shared the statement and in the caption she wrote: Just so dishonesty doesn’t win‘, can be read.

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