Brand logos are one of their most important and recognizable elements. Well, Lamborghini has redesigned its own car and revealed that it will be present in all its future cars.
After more than 20 years, Lamborghini It renewed its logo and visual identity, and gave its brand, the iconic logo distinguished by an angry bull, a new look. In this way, the brand seeks to strengthen its attributes, because the new image “better reflects the ‘courageous’, ‘unexpected’ and ‘authentic’ values of Lamborghini’s mission.”
The new logo will be applied to all new Lamborghini cars.
The Italian manufacturer has also created a new character line that "reflects the clean lines and individuality of the cars."
The first car to carry the new logo is expected to be the hybrid version of the Urus SUV, which is expected to be unveiled in the coming months.
The logo itself is very similar to the previous version, but the shiny gold details have been replaced with more subtle bronze. Furthermore, the Lamborghini name is written in a “wider” font, “symbolizing the clear identity of the brand.”
For the first time, the bull will appear individually - without the badge and Lamborghini name - on the company's website and social media channels.
The rebranding program is the latest step in Lamborghini's "Direzione Cor Tauri" business strategy, under which the company will electrify its product range by the end of 2024 and introduce its first electric car, based on the Lanzador crossover concept. (In the cover photo), in 2028.
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