Portugal will be part of a group of five countries, in addition to Italy, where Lancia will begin to take the first steps of its rebirth, Luca Napolitano confirmed to PÚBLICO, in an interview published on Sunday.
The Lancia CEO added that after Germany, Belgium, Spain, France and the Netherlands, Portugal was created as a market for inclusion in the European relaunch because of the relationship between the Portuguese and the logo (mainly because of the motor sport, with seven victories in the Rally Portugal) and because it is “a market where electrification is growing exponentially”. .
Moreover, Napolitano explained to PÚBLICO that the selection of markets was based on three premises: “First, there are people who are passionate about the Italian approach. Then the importance of the digital world, because we firmly believe that this will be an important sales channel in the near future; and finally, they had to They are markets where Part B beloved He has an expression.
In Stellantis, Lancia will be integrated into this segment belovedalong with Alfa Romeo and DS, believing it had something that set these two brands apart: Italian elegance and agility.
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Onslaught begins in the year 2024 with the launch of a new Ypsilon with hybrid-electromechanics; In 2026, the brand expects to launch a new 100% electric-only model, with an SUV body; And in 2028 there will be a reinterpretation of the iconic delta. By then, according to Napolitano’s estimates, Lancia could completely abandon thermomechanics, and stop producing the Ypsilon hybrid, noting that this would depend on market trends.
“We are very ambitious, but at the same time humble,” assures the brand president to explain the cadence of launches: “a product every two years to give us time to do things well.”
For now it is possible to get an idea of what is to come, with the unveiling, this Saturday, of the Pu + Ra HPE concept which Luca Napolitano explains in a statement sent to the newsrooms, summarizing the way the brand “Vehicle Design and Experience.” The three models that will be launched over the next five years, starting with the new Ypsilon in 2024, will be inspired by this approach.
In Portugal, the brand will have two physical spaces, in Lisbon and Porto.
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