Lidl invests 4.5 million in the chain’s first store in the service area

“NSThis new store is the first in the chain, in Europe, in a service area,” Liddell notes, noting that “with an investment of €4.5 million (…) it seeks to enhance the comfort offered, not only through its location, but also by offering a range of A variety of easy and subtle options with the usual principle: quality at the best price.”

As part of the process of expansion and modernization of the network of stores in Portugal, “Lidl opened today in the service area of ​​Oeiras (A5), in partnership with Brisa, on the Lisbon-Cascais axis, its 264th store in Portugal, which joins the other two already in the municipality of Oeiras ” .

With this opening, “about 25 new jobs have been created, and the county now employs more than 75 employees.”

The new store “was built from scratch, to integrate the existing store concept of the brand, which has been implemented in many other regions of the country”, with an area of ​​more than 1,400 square meters.

Committed to providing more and more convenience to citizens and investing in the innovation of its services, through a partnership with CTT, this store also offers a 24-hour locker service, which allows the collection of “online” orders, making their reception more convenient and without time limits, with complete security And with the possibility of combining this collection with a regular shopping trip,” he adds.

“Proximity and comfort distinguish us from day one and we work daily to respond in the best way to the needs of the community. In this sense, we are committed to this partnership with Brisa, to specifically promote this convenience for the thousands of people who every day pass by the A5, one of the main hubs of Greater Lisbon, for access and circulation, for business or leisure travel,” Lidl Portugal Director of Central Services, Milton Rego, says in the statement.

“This commercial convenience zone, which arose out of a close partnership between Lidl Portugal and Brisa Conmissão Rodoviária, allows the Brisa Group to respond to the need expressed by our customers who requested such a space. It also allows us to expand the mobility concept for convenient mobility at the service of people, and more mobility Urban, inclusive and conscious,” adds, in turn, Eduardo Ramos, Executive Committee Member of Brisa Autoestradas de Portugal and CEO of Via Verde.

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