Makro, the wholesale distribution chain, wants to reach more customers (including those who still can’t reach its physical stores), and for that it will launch online marketFree access to all consumers.
The new platform will be announced next week and, as Portugal’s Brand CEO told Dinheiro Vivo, it is “a natural step in the strategy of multi-channel development and digital growth, for both Makro nationally and internationally. The global strategy of the Metro Group”.
David Antunes adds that Portugal is the fourth country in which the company has made this bet, after Germany, Spain and most recently Italy.
In the initial stage, more than 20 thousand products will be available for the national market, in the category of non-food products, which David Antunes considers an “important development of supply” for the chain belonging to the German Metro group. “We have achieved this level of assortment by offering products that have already been marketed directly by us – focusing on our own brands and reference brands for the hotel and restaurant sector – but also thanks to partnerships established with other vendors,” he explains.
In the first case, inventory is managed directly through Metro Markets, and in the second case, partners will manage and ship their inventory directly, “making this whole process more flexible and faster,” the official says.
as new the shopMakro wants to be closer to customers and, at the same time, expand its presence throughout the national territory, where it can reach consumers more quickly.
According to the company, the platform will, “above all else, provide value to customers, for greater convenience, speed, ease of service and the breadth of offer it offers.” That is, everyone will be able to make purchases through this the shopas long as you have or create an account.
To create this platform, there was a mutual investment, because it is a browser of the Metro group. Although it does not provide investment values, David Antunes explains that the shop It is Established In The Business District Of Metro Markets.
Thus, the new online point of sale” benefits from the highly specialized technical know-how of the Metro Group company’s digital team responsible for the e-commerce area, to which we add the ability of our teams to design a market strategy that enhances our group and, on the other hand, to establish partnerships with new sellers. the win For all, where all sides win,” he praises the CEO of Makro Portugal.
The director also emphasizes that this model reflects the way Macro sees her business: “Focus on success, knowing that the strength of relationships and partnerships is key.”
Although Makro already has an online platform called mshop, David Antunes explains it in the new the shopthe assortment is exclusively dedicated to the non-food sector (non-food And the near foodThe platform is intended for the general public.
At mshop, the inventory is focused on the freshest and most fresh produce, groceries and drinks, and to get access to it, you have to be a Macro customer.
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