Netflix wants to stop sharing files passwords Between users who do not live in the same house or who do not know each other, a technique that many people use to not pay the subscription completely in the platform. flow by subscribing. The company this week announced a beta program to charge users who don’t live in the same home, but use the same account extra fees. The new payment method will be tested in Chile, Costa Rica and Peru – the goal being to see if the system works before the company “makes changes elsewhere in the world”.
“Over the past year, we’ve been working on ways to allow members who share accounts to allow users to share accounts [com pessoas] Outside their home they can do it easily and safely, and pay more,” explained Netflix Product Innovation Director Chengyi Long, at publishing Share this Wednesday. “We know that people have a lot of entertainment options, so we want to make sure the new features are flexible and useful for members whose subscriptions fund all of our big TVs and movies.”
According to Long, “accounts shared between households” negatively impact the company’s ability to invest in new content.
According to data from the end of 2021, Netflix has about 222 million subscribers It is the global leader in its sector (HBO Max, Amazon Prime and Disney+ are some of the competitors). However, according to surveys conducted by market analyst Magid, a third of subscribers to services of this type share their password with someone outside their home. Groups sometimes form on social networks or forums Online.
In 2021, Netflix will also It grew less than the previous year: While in 2020, the company amassed 37 million subscribers, in 2021 there were only 18.2 million subscriptions, just over half of the previous year’s record.
The new scheme the company is testing in some countries in Central and South America is to charge Netflix subscribers who share the account with someone outside their homes extra fees. In the coming weeks, adding a “from another home” member to the subscription will cost $2.99 (€2.70) in Costa Rica, 2,380 Chilean pesos (€2.70) and 7.9 nuevos sol (€1.91). euros) in Peru. Such Members will be entitled to have their own credentials (password and username) to use the Netflix Service in the same manner as a person paying for the Services. excellent YouTube or Microsoft can add up to five additional people (with their own credentials) to their plans. However, these services do not charge additional fees to each user.
This isn’t the first time that Netflix has explored ways to prevent users from sharing accounts with people they don’t know or who don’t live in the same household. In March of last year, Netflix began testing a system that would ask users if they had shared a home with an account subscriber. “If you do not live with the owner of this account, you must register your own account to continue watching,” he warned Message from Netflix.
In Portugal, Netflix charges €7.99 for a single account and €11.99 for an account Basic (You can see it on two different screens) and €15.99 for the plan excellent Which allows you to view content on four different screens and is the most used option by people who share accounts.
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