Regular Mercadona consumers used the company's social media networks as a direct communication channel to resolve product-related issues, from damaged items to accessibility questions. Recently, frequently asked questions from users include questions about products that have disappeared from the shelves.
Jesus, a user of X (formerly Twitter), was the latest to take to social media to ask a question of this kind. The customer is missing out on a 92% black cocoa bar, with 0% added sweeteners and sugars. “Mercadona, what happened to this product?”
In response, the company announced that the product was no longer available on supermarket shelves. However, they did offer a “similar” alternative.
“Hello, Jesus. We no longer sell the product, but we now have a 99% cocoa chocolate bar, which contains no added sugars, just the sugar that is naturally found in cocoa. Mercadona replied: “We noticed your interest in those responsible for the product so that they can remember that.” “.
@mercadona What happened with this product? pic.twitter.com/hfY6CI7LZZ
– Jesus (@jesuscabcar) April 22, 2024
“Wannabe internet buff. Future teen idol. Hardcore zombie guru. Gamer. Avid creator. Entrepreneur. Bacon ninja.”