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Open the retail business during the Christmas season!

Open the retail business during the Christmas season!

D.He said the retailer is worried about its Christmas sales again this year. With increasing corona infections, the fear of stricter access rules or worse, the updated lockdown is also on the rise.

In Berlin or Saxony, for example, the 2-G rules already apply to retail, so only those who have been vaccinated or recovered will be allowed into the stores. This worries the German trade association and strongly warns that tightening could endanger the “existence of many traders”.

He warns exactly that. Much of this infection is similar to deja vu, severe restrictions are discussed again, and a lock may come back. However, for specialty retailers, the situation is different this winter: if there are renewed restrictions, the industry will be hit even harder this time than last year, with the exception of grocery retailers who are rarely affected by the epidemic.

In addition to restrictions, there are also supply restrictions

Because delivery disruptions also place a huge burden on companies. While there is no risk of empty shelves across the board, the shortage is having an impact on the Christmas business. Some products, especially from the electronics and bicycle segment, are unlikely to go up until Christmas. Electrical components, but the fork and frame of a bicycle are mainly manufactured in Asia.

Not only is filling more difficult, but it is also more expensive. Because of the huge transportation costs also have an impact. The already thin financial situation continues to shrink. They are no longer available to anyone who had stockpiled for bad times before the epidemic.

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