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Samsung is preparing a series of special activations with the Galaxy S22 5G in Lollapalooza Brasil |  SEGS

Samsung is preparing a series of special activations with the Galaxy S22 5G in Lollapalooza Brasil | SEGS

Samsung, for the third year, is present as sponsor of Lollapalooza Brasil, one of the largest music festivals in the world, which begins on Friday (25th), at Interlagos Circuit, in São Paulo.

For this year, the brand will maintain the traditional Ferris wheel, which guarantees the best viewing of the entire festival, as well as a series of special activations that will show the benefits of the new S22 5G* line and the Galaxy ecosystem.

“Having Samsung at a festival like Lollapalooza Brasil promotes music as one of the main pillars of the Samsung Galaxy brand in Brazil. In our activations during the festival, we will allow the audience to know the true features of the Galaxy Ecosystem devices, in practice, and how they contribute to a better experience. They love it more,” explains Mario Souza, Senior Director of Mobile Marketing Experience Area of ​​Samsung Brazil.


The Ferris wheel, one of the most special activations in Lollapalooza Brasil, will be driven by Samsung again. The 36-meter-high attraction will allow the public to record photos and videos of the performances with the best viewing of the festival. Smartphones from the Galaxy S22 5G line will be available inside each cabin of the Pinwheel, and at the end of the tour, a large screen will display the images recorded by the cabin participants. In addition, visitors will also receive photos so that they can share them on their social networks using the hashtag #GalaxynoLollaBR.

Those who line up to see the Ferris wheel can also enjoy while waiting. Activating with fans and the Galaxy Z Flip3 5G foldable smartphone* will allow visitors to take fun pictures against the wind, as if they were on a fashion runway or at a professional photo session. The Z Flip3 5G will be housed in Flex Mode1 so that visitors can take pictures without having to hold it in their hands.

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In addition, the line will also feature icons with units of the Galaxy Z Fold3 5G*, a foldable smartphone that when opened features a 7.6-inch 2 display, showing what shows are happening at the moment. This way, no one will miss a moment of today’s specials.

Next to the Ferris wheel will be the Galaxy Studio, with an area of ​​50 square meters and four activation areas, each with an innovative and immersive approach to Galaxy ecosystem products.

In the first space, a dance floor lights up as the participant moves. Before entering the cabin, guests will receive a Galaxy Buds2 wireless headset with Active Noise Canceling (ANC) 3 and a Galaxy Watch4 to measure heart rate 4 during activity. Inside the cabin, the person will follow in the footsteps of the avatar, and as the heartbeat increases, the cabin will light up, simulating the charging of the battery.

In the second environment, the focus will be on the S Pen, which is a smart stylus built into the new Galaxy S22 Ultra 5G. Participants will receive a Galaxy S22 Ultra 5G and everything they draw on the screen will be enlarged on a large screen. They will also be able to create their own stickers to use on photos taken during the festival.

In the third space, participants will be able to take photos and videos on a hammock installed in a mirrored room filled with flashing neon lights that change colors and the amount of brightness. In this configuration, visitors will be able to experience all the benefits of Nightography, a concept that combines the Galaxy S22 5G’s powerful sensors and processor to create images that are sharp, bright, and rich in detail even in low-light conditions.

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The fourth and final space consists of a gallery with photos and videos recorded during the previous three spaces, as well as a display of content captured by Samsung promoters that will be circulated through Lollapalooza Brasil. The Samsung team will display all visitor styles with photos captured using Portrait Mode on the Samsung Galaxy S22 5G. Participants will be able to download the content created in the four spaces and display it on the big screens through a link that will be sent to them via a message.

Samsung Galaxy in Lolla Lounge

The Samsung Galaxy will also be in the Lolla Lounge with a space dedicated to the comfort and luxury of Lollapalooza Brasil participants. There, they will be able to enjoy a comfortable sensory experience, as well as test the speed of 5G6 technology.

Designed as a relaxation and decompression point, the Galaxy Studio in Lolla Lounge is a space made of soft, comfortable floors that provide areas for rest and foot massage, so that participants are ready for the next show.

The space will also allow visitors to watch Lollapalooza Brasil shows through Galaxy S22 Ultra 5G smartphones, which will broadcast live shows using 5G technology. Those who participate in a Samsung activation in the Lolla Lounge will be able to win a 5G Fast Pass for the Ferris Wheel.

Lollapalooza Brasil 2022 will take place from Friday (25) to Sunday (27) in São Paulo. For more information about the festival, visit:

* Enabled for 5G technology. Actual speed may vary by country, carrier and user environment. Check with your carrier for availability and details. Only a USB-C cable is included. Request a free plug charger refund through the website, within a maximum period of 30 (thirty) days after the product has been invoiced.

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1 Flexible mode supports angles between 75° and 115°. For your convenience, it may be difficult to maintain a flexible position during movement due to tremors or other movements. It is recommended to keep the phone still while using the flexible mode.

2 When measured diagonally, the Z Fold3’s main screen measures 7.6 inches in the full rectangle and 7.4 inches when looking at the rounded corners; The actual visible area is smaller due to the rounded corners.

3 The feature can be configured in the Galaxy Wearable app. UL Verification Certified, Galaxy Buds2’s Active Noise Cancellation (ANC) eliminates up to 98% of background noise.

4 The data is for informational and convenience use only. The user must not use it to interpret or perform clinical procedures based on the results of the application. If there is any change or doubt, always find a doctor you trust.

5 Pictures may vary depending on shooting conditions, including multiple subjects, out of focus, or moving subjects.

6 Download and streaming speeds may vary based on content provider, server connection, and other factors

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