From May onwards, the beverage group will distribute Schweppes exclusively in the three sectors in Portugal.
The Super Bock Group will now have exclusive distribution of the Schweppes and La Casera brands in hotels, restaurants and cafés (Horeca Channel) across the country.
The beverage group (owner of brands such as Super Bock, Carlsberg or Pedras) announces in a statement that it has reached an agreement with Suntory Beverage & Food Portugal. At stake is the distribution of the two aforementioned brands in Portugal from May onwards.
“By joining our products, such as Super Bock or Pedras, we are creating new opportunities for our Horeca customers and we believe this will lead to them working very well together – successful in the national market,” said Super Bock Group CEO, Ruy López Ferreira.
The person in charge also confirmed his satisfaction with the partnership, which includes “an important brand, such as Schweppes.”
In statements contained in the same statement, General Director of Suntory Beverage & Food Portugal, Carlos de la Revilla, noted that “this cooperation represents a new phase” for the group, as it accelerates “growth in the Horeca sector, which is vital for the company.” “Business”. In this sense, he emphasized the certainty that “the partnership with the Superbook Group will strengthen the presence of the Schweppes brand among Portuguese customers and facilitate the introduction of the Group's new brands on the national market.”
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