An 'ultra rare' iPhone 4G goes up for auction today. It is new, sealed and has never been activated, and the offer price has already exceeded 10 thousand euros.

The iPhone was first introduced by Steve Jobs on January 9, 2007 at MacWorld San Francisco. Just over five months later, it was launched at a price of between €456 and €548 for the 4GB and 8GB storage options respectively.

It had a new feature, an innovative touch screen, a 2-megapixel camera and a web browser. The featured box contains a full-sized image of an iPhone with 12 icons on the screen. It quickly became Apple's most successful product, changed the smartphone industry forever, and was named Time magazine's Invention of the Year in 2007.

The original 4GB model is considered the “Holy Grail” among iPhone collectors. Its extreme rarity is directly related to its limited production.

Now, LCG Auctions has put this extremely rare version of the revolutionary smartphone up for auction. With an initial bid of $10,000 (€9,158), at the time of writing, bids have already exceeded $12,000 (about €11,000).

“It's the first edition 4GB model, factory sealed. The front panel of the case, impressively through and through, displays great colors with no signs of fading. Imperfections are few. Seven of the eight corners are sharp, all edges are perfect, and each of the six panels It looks factory new and maintains its perfect shape. The labels on the back are completely intact. “New, never been activated,” the auction house states.