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The market will grow by more than 300% and reach $7.5 billion by 2030

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“The Metaverse allows brands to showcase their services and products in a way that traditional advertising cannot, while at the same time providing valuable information about consumer behavior,” highlights an international study.

The global Metaverse advertising industry is expected to grow 315% by 2030, and in that year, this market is expected to be worth $7.5 billion, according to data from the OnlyAccounts platform.

This platform highlights that although sectors such as gaming and e-commerce have adopted metaverse-related technology more significantly in recent years, its use in other markets, such as digital marketing, will explode in the future.

“The Metaverse advertising industry is currently in its nascent stage but has already shown promising signs of growth. In the past two years, major brands have entered the world of the Metaverse and started selling virtual accessories so users can develop their own avatars.

This platform offers as an example the world's largest sportswear retailer: “For example, Nike successfully launched branded sports apparel and shoes on Roblox, and Adidas successfully launched branded virtual equipment on the Open Sea NFT marketplace.”

“However, the entry of these big names also represents a turning point for the changing advertising industry, which is expected to explode in the coming years. This growth is due to several factors, including the growing popularity of virtual reality and the growing demand from consumers for immersive and interactive advertising experiences.” .

On the other hand, OnlyAccounts highlights, “The metaverse allows brands to showcase their services and products in a way that traditional advertising cannot, while at the same time providing valuable information about consumer behavior, which can help you improve your marketing strategies.”

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As more brands and consumers adopt ads in the Metaverse, the entire market is expected to reach a value of $1.8 billion in 2024, compared to $1.6 billion last year. “This is nothing compared to the growth expected in the coming years,” the study concluded.

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