On Monday, June 14, at the press conference to review Portugal’s debut at Euro 2020 – where the national team will face Hungary – Cristiano Ronaldo sparkled in a moment that spread within a few moments.

Arriving at the table at which Cristiano Ronaldo and coach Fernando Santos were answering journalists’ questions, the captain pushed and hid two bottles of Coca-Cola whose trademark was visible. After the bottles were already hidden, Ronaldo raised another bottle that was laying on the table and said “Water,” as if suggesting drinking water instead of soda.

Within minutes, that moment, which occurred just seconds before the press conference began, went viral: it was shared en masse on TwitterIt was even mocked by the user Insomnia in coal, a digital content producer that focuses on the visual manipulation and editing of comedy effects.

However, the reactions to the episode went well beyond Twitter. In the official Portuguese account of Coca Cola on Instagram, for example, there are many user comments that refer to the moment when Cristiano Ronaldo played.

In one of the latest Publications For the brand, the ad begins with the phrase: “When you see it begins with ‘If I were the coach’…serve a fresh glass of Coke.” user response? Variations of ‘water’, ‘Thank you, but I prefer water’ or ‘I think Cristiano Ronaldo doesn’t like you very much.

It is not known whether Cristiano Ronaldo will be punished in any way for hiding the Coca-Cola brand, one of the sponsors of the competition.