The outcome of account sharing termination is already known

Netflix just released its financial results for the second quarter of 2023 and the end of account sharing had a very significant impact.

a Netflix The fight against has begun Share an account. In recent weeks, this ban has reached more homes and left many without access to the account they shared with friends or even family.

From now on, all people who do not live at the same address as the main account will lose access. If you want to continue, you will have to pay for each additional item 3.99 euros per month in Portugal or $7.99 in the United States of America.

Now, faced with this decision, there have been thousands who have shown themselves – on social networks – to unsubscribe from streaming platform. However, if in Portugal there was a noticeable decrease between January and April, the first weeks in which this ban entered into force were… a success.

The company not only lost subscribers but grew more than 100%Reveals Forbes, which cites data from the Antenna Company. Now, at the latest Financial reportIt can be concluded beyond any doubt that this strategy is bearing fruit.

During the months of April, May and June, the platform occupied approx Six million in new subscribers, an increase of 8%. After all, the service currently has more than 238 million of subscribers all over the world.

Netflix announced revenue 7.37 billion euros (+2.7%) and an operating profit of €1.4 billion in the quarter just ended.

Another interesting fact is that the ad-supported plan recorded twice as many new sign-ups compared to the first quarter of 2023. However, revenue from ads still has a significant impact on the company’s total revenue.

Are you surprised by these results? Did you cancel the service?