The Portuguese do not buy a lot of smart phones! what’s up?

Smartphone market is going down in Portugal. The smartphone market fell 3.9% in Portugal in 2022 to 934 ME, according to IDC’s Vice President of Europe Francisco Jeronimo. After all, what’s the matter?

The smartphone market fell 3.9% last year
The smartphone market in Portugal decreased by 3.9% last year, compared to 2021, "to 2.5 million units, or 934 million euros," Francisco Geronimo, IDC's vice president of Europe, revealed in an interview with Lusa.  In 2021, Francisco Geronimo progresses, “The market has recovered, showing growth of 8.4%.”
Consumers and companies who delayed smartphone replacement during the pandemic did so in 2021 and the first half of 2022.

However, the penetration rate of smartphones is already above 85%, so the performance of this category is related to the replacement cycle of smartphones, so it was found that this cycle "slowed down in the second half of last year" (indeed, consumers have already bought a new mobile phone)


According to IDC, in Portugal, Samsung, with a market share of 42.3%, leads smartphone sales, followed by Xiaomi (23.3%) and Apple (16.6%).
In 2018, smartphone sales decreased by 5%, in 2019 the decline was 4.7% and in 2020 by 8%.  In 2021, sales increased by 8.4% and last year decreased by 3.9%.  The average selling price of smartphones increased by 19% between 2018 and 2022.
When asked about the year in which the most smartphones were sold in Portugal, Francisco Jeronimo referred to 2015 (three million units sold generating 620 million euros).