to the podium tik tok You have reached a brand new download. The app, counting versions iOS e Android – In addition to Douyin, the Chinese version of the service – now brings together more than 3 billion installations worldwide. Data from the consulting company sensor tower.

The number is even more impressive when you realize that TikTok is only the fifth app to achieve this feat, with the previous four belonging to Facebook social networking site: The same social network app, Messenger, Instagram it’s the The WhatsApp.

fast pace

still according to sensor towerWithout considering mobile games, TikTok was the most downloaded and most revenue-generating app in the first half of 2021.

In those six months, there were 383 million downloads of “tiktokers” for the first time, which means those who didn’t have the app before, and about $919.2 million in user expenses. Revenue in the second quarter of 2021 was the record for ByteDance, which Already registered a growth of 111% in the year 2020.

Average TikTok downloads per quarter.Source: sensor tower

Interestingly, the quarterly rate of downloads showed a decline – but only because the app’s growth rate during the first few months of 2020, in the first wave of the COVID-19 pandemic, was more prevalent.

It is also worth noting that during this period, The platform has been banned from India e threatened with ban United State.

App growth picks up in 2021.Source: sensor tower

at Previous Report from App AnnieTikTok has featured prominently in another category: time spent in the application environment. In many countries, including the United States, users are already spending more time on the platform than in-built video services like Youtube.