The product event, called Unspeakable, will take place at Apple’s headquarters in Cupertino, California, and will be streamed live on Apple’s website and social media channels.
This year’s invitation featured a night sky with a constellation of stars making up the Apple logo, leading some to speculate that there will be major camera upgrades on iPhones to allow for night or remote shooting. But in typical Apple fashion, the tech giant is so full of detail as it sparks excitement and encourages customers to set the time for the big day.
The event will begin at 10AM PT/1PM ET on Wednesday, and CNN Business will broadcast coverage live. Here’s a look at what to expect from CEO Tim Cook and his team.
As it has done every year for about a decade, Apple is expected to introduce the latest iPhone in its master plan in September.
Apple is expected to be big with the iPhone 14 – literally. There are rumors that he will debut The 6.7-inch phone is not a Pro model, which means it will have a larger screen, but without the higher price tag. Rumors also suggest that Apple may drop the smaller and cheaper iPhone in the 14 lineup so as not to compete with iPhone SE sales.
Expectations are that the latest Pro model has become a little thinner and that the ugly notch around the front camera system will not be present on the newer iPhone models.
Apple watchers are also excited about a potential quality upgrade for the main camera with the iPhone 14 — perhaps a camera that can record 8K video. If so, it could be among the biggest changes in iPhone camera quality to date.
Currently, the regular non-miniature iPhone 13 starts at $799, the iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max starts at $1,099. Some analysts expect a price increase of at least $100 on the Pro and Pro Max models. But given the stress consumers are facing, he believes Apple will also do “everything in its power to make this as minimal as possible.” This can mean offering attractive trading bonuses, premium payment plans, and other offers.
Finally, there were rumors that Apple might remove the Lightning port from the iPhone on new models and opt for a design with wireless charging via MagSafe. There have also been rumors that some US models may be launched without a physical SIM card slot, as Apple adopts an eSIM-only design.
Apple Watches, iOS 16 release date and more
New Apple Watch models are expected to be unveiled on Wednesday, including high-end offerings. An official release date for iOS 16 is also expected, the long-awaited latest update that will allow users to customize their iPhone lock screens (as Android does) and introduce iMessage all over again.
What you don’t expect
With the new iPhone expected to take center stage, many analysts don’t expect Apple to release new iPads or Macs until October. Of course, rumors can always be wrong about these things. Nor is Apple likely to release the much-anticipated augmented reality headset on Wednesday.
CNN Business will be broadcasting live coverage of Cook’s mass production, so stay tuned here as the world’s most valuable tech company finally broke all rumors and revealed some of its latest gadgets on the cusp of the busy shopping season.
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