“Will this be the end of the computer age?” says Marcio Batista, CEO of Leads Infinitos.

a apple On June 6, it launched the long-awaited Apple Vision Pro, a
Augmented reality that promises to revolutionize the technological experience of customers
This release marks Apple’s first major hardware breakthrough in nearly a year.
a contract. The company’s CEO, Tim Cook, described the Apple Vision Pro as a combination
The perfect balance between the real and the virtual world.

Unlike other virtual reality glasses on the market, Apple Vision Pro
Closer to a pair of ski goggles than a reality device
hypothetical. Apple uses the term “augmented reality” to describe this new technology.
Augmented reality, also known as mixed reality, allows you to layer objects
Virtually to the real world around us, providing a mix between reality and
The virtual world is in our field of vision.

Despite the lack of awareness of many, augmented reality is already widely used.
by us in our daily life, such as Instagram filters. Technologies are increasing
More focused on understanding human behavior, and some applications are already in use
Facial recognition as a form of access. This is just the tip of the iceberg. a
Cyber ​​security will also be increasingly dealing with recognition
Human movements as a form of validation.

According to Marcio Batista, a digital marketing specialist and growth hacker, “People
Increasingly connected and all focused on their mobile phones. no body else
He pays attention to advertisements that were once very popular, such as billboards and televisions in
Public transport. Advertisers will have to invest more and more in paid traffic
Make sure your business reaches people.

Marcio Batista also highlights his job optimizing ads for clients. “We optimize ads according to customer needs. We have the ability to target everything from audience type to location and mobile device type. Our company optimizes websites, ensuring that businesses are at the top of Internet searches,” confirms Marcio

source: Luciana Santacruz | Image: Disclosure