Flood of innovation – but revolution must wait
Apple had a lot to show in its inaugural WWDC keynote address. Not even the big elephant in the room was addressed.
It’s a firecracker of innovation. From iOS 16 to the new iPad operating system to the completely redesigned MacBook Air, the team presented a new invention at breathtaking speeds for almost two hours at the inaugural seminar of the Global Developers Conference (WWDC), its developer exhibition. While the findings have been very successful and expectations have already been lowered in advance, many Apple fans will be disappointed at the end of the evening.
This is related to the circumstances of the WWDC this year. After all, Apple invited people to their home country of Cupertino for the first time in two years. Although most exhibitions take place regularly, including selected developers and journalists Severe – Allowed to pay close attention to innovations on the site. In this regard, many viewers were convinced: Apple will have something important to show.
Apple has released iOS 16 on WWDC
In fact, the team has certainly provided. With iOS 16, the biggest change in the iPhone operating system has long been offered. Previously used only to open the lock screen has been greatly improved. Instead of just showing the time, the widgets can now be placed there freely, which will display new information live and be interactive. In addition, Apple allows you to customize the lock screen to an unprecedented level of your own choice. Very unusual move for the team. Almost coincidentally, the notifications on the lock screen have also been edited. News Apps Finally Whatsapp and Co. Must be consistent with editable and removable messages.
With the iPad, the change is even greater. The boundaries for Apple’s Mac computers continue to be blurred, for example, allowing Apple to display multiple windows that overlap on the iPod. The newly introduced Stage Manager on Mac also moves to the iPad with the aim of reducing the clutter caused by more windows. As a result, Apple’s tablet – in particular – is being transformed into more and more computers.
Many small software innovations such as the new type of fitness tracking on the Apple Watch, improved ways to share photos and apps with the family, or improved search across all Apple devices went downhill. Basques’ attempt to replace passwords with biometric data, such as fingerprints, was also completed in a very short time.
Hardware as the star of WWDC
The star of the day, despite focusing on software, was hardware. For the first time since its release in 2008, Apple has redesigned its MacBook Air look. At that time, the thinnest notebook completely changed the design of notebooks and opened the market for the ultrabooks that are so widespread today. However the new look is familiar: with a thinner screen edge including a smaller camera cut-out (“notch”) and now the same thickness case everywhere, the new MacBook Air follows the design of the MacBook Pro series. Slightly thinner shape.
This is made possible by the new chip inside: the new Airs – and the new MacBook Pro, which is identical to its predecessor until the chip – were the first notebooks to have Apple’s newly introduced M2 processor at heart. But this is not a complete revolution like the M1. It calculates almost 40 percent faster with lower power consumption. The M1 earthquake is unlikely to happen for now. The main reason for this is that Apple still allows the new entry-level chip to be calculated much slower than the Pro, Max and Ultra versions of the M1. Only if they get an heir in the fall will the underlying competition start to sweat again.
The revolution comes later
However, the most exciting findings predicted before the key note did not work. The Mac Pro – traditionally the most powerful Apple computer – did not come with the M configuration as many expected. Speculations are being repeated that the Pro chip will make a big leap after Apple continues to pressure competition with a slower presentation of even faster M chips. The key note went into this: almost all computers now come with M1 chips, which are said to be almost passable. The existing threat was repeated when the M1 Ultra was delivered in March.
It was very surprising that the second possible revolution did not play any role in the presentation. Over the past few weeks, rumors about Apple’s planned AR glasses have continued to accelerate. Augmented Reality Functions and the AR Kit have always been a staple at WWDC for the past few years. Apple boss Tim Cook has repeatedly described technology as the industry’s next big step in recent years, equating and surpassing the power of the smartphone’s transformation in terms of its effects.
According to various media reports, the first model of glasses that can display virtual reality applications but can also bring the outside world into the mirror through cameras was shown to the top management of Apple a few weeks ago. If so, it’s not surprising that many have speculated that the Apple AR could play a key role in the keynote. Even if a solid presentation of the glass is considered impossible.
Instead it was – silence. The word AR was not mentioned once. Silence speaks. Revolution – it will probably come another time.
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