Subscription service to access YouTube no ads and more perks, YouTube PremiumIt currently has more than 80 million subscribers worldwide. Benchmarks have now been released by Google’s video platforms to celebrate their success.
This is strong growth in the number of paid YouTubers, with a wide reach on the YouTube Music platform. It’s a good measure of the platform, meeting the North American giant’s expectations for this service to access online video and music content.
80 million YouTube Premium and YouTube Music subscribers
It was through a post signed by Lior Cohen that North American Technology, through Articles, with so many reasons why Google should celebrate this holiday season. Looking at the data recorded through the end of September 2022, Premium’s monthly subscriber base has grown to 80 million subscribers.
🇧🇷Today we celebrate an important event. As of September 2022, YouTube has surpassed 80 million YouTube Premium and Music subscribers worldwide, including those in early access (beta)🇧🇷 This represents an increase of 30 million members compared to the 50 million registered last year in this table. It’s a historic moment for music on YouTube, for subscribers and artists. We couldn’t do it without you.”
The North American CTO approves of his team’s approach to market. It is, again, evidence of the search giant’s main sources of revenue, especially on this platform, ads served and subscriptions.
YouTube Music wants to assert itself as an alternative to Spotify and Apple Music
YouTube as a video platform is showing more and more ads. Part of the income from the presentation goes back to the creator, but much of it goes back to Google. At the same time, as more and more users are satiated with watching ads on the platform, paying the monthly fee becomes a logical step.
In this way, they no longer have to worry about showing ads at the beginning, middle and end of the contents, and it no longer interrupts their presentation. In addition, the “free” YouTube increasingly acts as a gateway to the paid version Excellent🇧🇷
Goals like this now achieved are also fueling YouTube’s growing ambition. In fact, the company’s management wants to reach out to a growing number of Spotify users as their preferred music streaming platform.
However, Spotify currently has 195 million subscribers worldwide, so Google still has a long way to go.
In addition, it should be noted that there is still increasingly fierce competition between Spotify, Amazon Music and of course Apple’s music service in the market. flow in 2022.
Finally, we remind you that the video platform from Google has recently received a new and more modern user interface. However, the changes have already reached all platforms, as well as different regions of the world.
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